Augmented Reality

The Why of Iris

Why are we building Iris at Ziawe?


Why did we choose to create a cognitive platform? What does that even mean? The most complex type of computing system that is possible? We could have chosen to be great at something small, a niche, or a written a short book, or tackled something small, greatly; Like, Most excessively successful companies do.

We wanted the true American Dream. Not necessarily the money or the fame. We wanted to change the game. We wanted to be successfully wealthy and respected by employing our minds and creativity.

At Ziawe we read about great companies like GoPro who created their Action Cam because they wanted something to record while they surfed. Super cool.

Skull Candy the guys that made the headphones for listening to music while they snowboarded. Woah. Amazing.

We read things like:

“Enhance each life we touch.”  
"Where would you like to go today?"  Microsoft
"Don't be evil!"  Google

Then we take a look at Ziawe which says things like:

"A Paradigm Shift in Computing and Communication, The Next Step in Cognition."

Yeah, that's super alright. What does that even mean? Sometimes we feel like 🤕 we are trying to just be infrastructure, for infrastructure's sake.

How does "Peak into a new reality." Explain how the product we want to build is going to change the world and all that. Perhaps it doesn't. Perhaps we don't need this at all.

Then we imagine how it could change the world for the blind. By reading signs to them, describing scenes, and helping the blind people experience computers and the world better!

For those with behavioral problems. People who have to interact with behavioral individuals. Yet, imagining isn't enough. We want to build it.

The simple reason for the "why?" Is because it's what we want. On our site, we say that "traditional computers suck." The truth is, we honestly don't believe that, we love computers. Yet, we don't want to sit in front of a computer all day.  We want to be able to go swimming and skateboarding, and maybe snowboarding again. Then Woah. We can still "compute" on the go? Like not all the time, but when we need to, it's there.

Then there is the cognition auxiliary aid. Which practically means.

"Hey, Johnny you should probably take a nap and take your medication and go swimming today."

Those intuitive "intents" is what will make the platform extremely, successful.

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